Friday, 29 May 2015

Adur Festival 2015 starts this weekend

Hello and welcome to my blog. The Adur Festival starts tomorrow, 30th May, so hot off Robert Heath's keyboard, is the latest press release from the team behind "Food for Love.

The festival begins this weekend

The 2015 Adur Festival begins this weekend on Saturday 30th May, and this year promises to be bigger and better than ever before. There are events taking place every day until the festival concludes on Sunday 14th June, including a trio of street parties in Shoreham, Lancing, and Southwick.
     There is something for everyone during the festival this year, including art exhibitions, live music, family activities, creative workshops, stand-up comedy, theatre, guided walks, pop-up tea rooms, fetes, fayres, and even a beer festival!
     Festival co-ordinator Mella Faye Punchard said:
     “We’re absolutely delighted to have so many wonderful events taking place and to have such a diverse range of local residents and community groups taking part. The theme this year is ‘Food Of Love’, which people have engaged with in some really creative ways.  The street parties on June 13th are going to be a real feast of entertainment!
     The programme is available in local businesses such as Ropetackle in Shoreham, and on the festival website.

Feedback and evaluation

“Adur Festival is a community event, and so the success of the festival depends upon listening to audiences and to local businesses.  It is important to know how wide an audience has been reached, what people have enjoyed and what they feel could be improved, and how much benefit the festival has brought local businesses, so that in future years the festival can be even more inclusive and engaging.” – Mella Faye Punchard, festival co-ordinator.
     For example, evaluation reports from previous years have shown that some residents have been unaware that the festival is taking place or where to find information about events. This year, in order to increase awareness of the festival, the marketing campaign has been expanded to include bus stop posters and lamppost banners; and festival programmes have been delivered to local businesses.
     As part of this year’s festival there will be several ways for people and businesses in the Adur District to give feedback:

  • Online and paper surveys for festival-goers to register their views and be entered into a competition for a bottle of champagne and four free comedy event tickets.
  • A survey for businesses, to be entered into a competition for a free print and digital PR package. 
  • Social media competitions: festival-goers are encouraged to share their photos and event reviews on Facebook and Twitter to be entered into prize draws.
For interviews and more information, please contact Mella on 01903 741469 and

In the lead up to the Wildlife Weekend, I'll be posting a series of mini-blogs on what to expect on 6 -7th June, starting with the increased police presence in the town and surrounding areas. 
     Thanks for dropping by and see you again in a couple of days.  

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